Better, Together: Builtfirst Acquires Rep

Daniel Threlfall
October 6, 2021

This post was written by the founding team of Rep. We are reposting to share the good news.

Builtfirst and Rep were two of the first players in creating a marketplace dedicated for founders to access the best deals to accelerate their startup. As the founders of Rep, we feel proud of the work we have done for our founders, providers, and VCs as we built our business. 

As you know, our mission has been to create a better software buying experience for startups through reviews, deals, and support. On our journey, we had the chance to connect with Builtfirst and realized that we shared an identical vision for founders and saw an opportunity to accelerate our mission. Ultimately, we’ve decided we’re better together than apart.

With that being said, we’re excited to share that has been acquired by! By joining forces with the Builtfirst team, we hope to further our common goal of lowering the cost of building a startup for founders and creating a frictionless experience for software providers looking to sell to high-growth companies.

So what does this mean for you? A much-improved experience on all fronts. Whether you’re a founder, software provider, or VC, the service will remain unchanged until May 15th. 

For founders,
Rep deals+Builtfirst deals means more savings for you! If you currently have a Rep account, you’ll be receiving an activation email to create an account on the Builtfirst platform. The Builtfirst team has finished the transition of perk providers to the new platform so your experience will remain uninterrupted. 

For providers,
you will have your own dashboard you can log into to create segmented perks for the startup ecosystem. The number of VCs and founder communities you can now access with your offer doubles with this acquisition!

For VCs,
you will have more control and visibility with the Builtfirst VC dashboard where you can onboard your portfolio, see the deals that are attributed to your portfolio, and see how much money you’ve saved across your founders. The team also just finished a white-labeled solution for VCs to offer Builtfirst+Rep deals embedded within their own platforms.

We couldn’t be more excited about what this means for the users of our platform. We look forward to continuing to serve you and build an amazing experience for founders.

- The Rep Team

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